The Most Valuable Digital Marketing Skills in 2022 (That Every Company Is Looking For) digital marketing c

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Do you want to do well in digital marketing? You need to know the valuable skillsets that everyone wants. Today I’m going to break down the most valuable digital marketing skills in 2022 that every company is looking for.

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7 Skills Every Marketer Must Master (Or Else Get Crushed by The Competition):

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Now I’m going to break down some skills. Some of them you may be good at. Some of them you may not. You don’t have to learn them all, but if you learn any one of these you’ll be much more valuable to be working at a company.

The first skill is big data analytics. Look, there’s just so much data that companies are collecting from so many different channels. You need to know how to slice and dice that data, and more importantly, get actionable insights from it. People don’t want you to just be able to slice and dice the data. As a marketer, you need to know what changes to implement to grow that business. If you can do that, you’ll be way more valuable for a company.

The second skill set is business intelligence. Look, marketing, the overall goal of it is to help grow a business, and there’s a lot of business intelligence platforms out there, so if you know how to read the data, how to use those platforms, it’s going to be better for you, because your KPIs, those are key performance indicators, should be tied to the growth of the business.

The next skill set is content writing. Yes, there’s AI and automation that can supposedly create content for you. They’re not amazing yet, and creativity is priceless. So if you can be not just an amazing writer, but a writer that has created, and the way you get that, you just flex that muscle.

Start writing once a week. You’ll get better at writing, and that’s more valuable. And writing is used everything in marketing, maybe not be a blog post, but it could be something like a landing page or product page. And you would think that “Hey, writing’s more for blog posts.” And yes, it could be that, but you still got to convert those people on a product page to buy your product, or on a landing page to become a lead. And that’s why copywriting or content writing is important.

Paid ads. It’s the easiest way to scale marketing. Most people raise billions of dollars from these venture capitalists and hedge funds to spend on sales and marketing. So make sure that you know how to do paid ads. If you can, that’s a very valuable skill set and you need to get good at it. And what I recommend doing is check out Facebook’s Ad Library. It’ll show you all the other ads that people are running in your space. That way you can learn and get more creative ideas.

Account management is super important. If you want to work for one of those big companies, they give you all those stock options like PayPal or Facebook. or Google, you need to know how to work with ad agencies. Probably not as much Google, but the other ones definitely. And the reason being is when you work with ad agencies you will be able to deal with the resources that you’re outsourcing and you can better manage them to get your company that you’re working for better results.

The next one is UX. Look, marketing isn’t just about, “Hey, someone’s coming to the page and I got to convert them.” A lot of it is user experience. I’m not talking about it from a design perspective. I’m talking about is someone getting what they’re looking for as quickly as possible. That’s optimizing for a user experience. And as a marketer, you control that. You may not control the design of the page, but you can put certain copies or images higher than others to get people what they’re looking for as quickly as possible.

And the last skill set that you need to know going for 2022 and the future is automation. AI, machine learning. I know machine learning is not automation, but still automation, AI, and even machine learning, they’re important aspects of marketing, and without them, you can’t scale and do as well in the future. And companies will always give you a budget constraint, even if you’re working for the largest corporations.

So with automation, here’s what’s cool. You can end up getting more done with less people. So when you’re on a budget constraint you can still get a lot done.

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30 comments

Mudit Jhawar 21/02/2022 - 6:48 Chiều

I remember reading your comprehensive blogs 4/5 years back and now I'm here to learn even more. Love your content Neil ❤️

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Everything Business by Sirisha Varma 21/02/2022 - 6:48 Chiều

Neil is the master for Digital Marketing. Digital Marketing is one of the fastest growing career for 2022 and it really helps with the new age companies to market themselves. Coming from a Digital Marketing agency myself I find these kind of videos very helpful for updating myself. We create Digital Marketing videos on topics specific for "Small Business Owners" in youtube channel to learn and implement from our Tips. Thanks for all the work Neil, you are an inspiration.

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kaushik bhowal 21/02/2022 - 6:48 Chiều

Fantastic ! This is what I need right now. Thank you sir. You have made my day. God bless you sir.

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Rahul Gupta 21/02/2022 - 6:48 Chiều

Hey Neil Patel, I am newly in digital marketing and wants to make my career in digital marketing what your advice please guide me I need your guidance

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Roman Reigns 21/02/2022 - 6:48 Chiều

Hii neil, I am always loved to work and learn with people like you. I want job even it is internship also no problem, how to apply this?

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Shadi Milad 21/02/2022 - 6:48 Chiều

Hi Neil, can you give an example of automation?

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areeba hussain 21/02/2022 - 6:48 Chiều

Hey Neil, can we drag traffic to our gigs by google search console or we can market our gigs by any tool???

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MIIM collection 21/02/2022 - 6:48 Chiều

Thanks for the tips ⭐ You have soo much knowledge ⭐

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Afjal Patel 21/02/2022 - 6:48 Chiều

How to write valuable blogs or content .If my English is not very good .I have lots of grammatical mistakes. And How to find work in it .

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This Design Life 21/02/2022 - 6:48 Chiều

Business Intelligence is a bit vague. Can you go into more detail on things like this?

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This Design Life 21/02/2022 - 6:48 Chiều

Closing in on that 1mill subs

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Rajender Pal 21/02/2022 - 6:48 Chiều

I yet learn a lot from many of them. It will great if you also share some open source to learn at least the basics of them.

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Michael Williams 21/02/2022 - 6:48 Chiều

Awesome

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Karan Guleria 21/02/2022 - 6:48 Chiều

I am a huge huge fan of you Neil. I must say I am getting better and better from watching your videos. I run google ads for 4 & 5 star hotels and your marketing insights helps me a lot. Thank You very much for making such informative videos 🙂

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Prashant Gupta 21/02/2022 - 6:48 Chiều

I think, Big Data analytics and Paid ads is better

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INSANE SPORTS TV 21/02/2022 - 6:48 Chiều

THANKS

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Khushi Verma 21/02/2022 - 6:48 Chiều

Can I invite you as a guest on my podcast

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navendu bhalse 21/02/2022 - 6:48 Chiều

Helpful indeed

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Dream Big 21/02/2022 - 6:48 Chiều

Neil, add timecodes please.

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Digital Marketing Tips & Tricks With Niko Velikov 21/02/2022 - 6:48 Chiều

big data will be huge, making decision on big data will be even bigger

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Manoj Agadi 21/02/2022 - 6:48 Chiều

Outstanding Information Sir.

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Abilesh ALIVE 21/02/2022 - 6:48 Chiều

Tnx neil and tnx Bala for sharing this..

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Priyank Agarwal 21/02/2022 - 6:48 Chiều

Hi! Neil is there any added benefit if we have knowledge of Cloud architect in digital marketing

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gaurav 21/02/2022 - 6:48 Chiều

Hello Sir, Do you hire people outside of the US? I mean that I'm from india, can i work or do internship with you with out coming to US?

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Da Fingaz 21/02/2022 - 6:48 Chiều

Gems!

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GigBag 21/02/2022 - 6:48 Chiều

Amazing

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José Chacón 21/02/2022 - 6:48 Chiều

You are an incredible friend, thank you very much for such valuable content.

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Kiran bhai 21/02/2022 - 6:48 Chiều

Superb session neil

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Dani Pharmacy 21/02/2022 - 6:48 Chiều

Why all my links not available in Google

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Saquib Hussain 21/02/2022 - 6:48 Chiều

Is programming/coding mandatory for big data analytics and business intelligence?

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