Is Digital Marketing Going to Be Saturated in 2022? the digital marketing

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Everyone is doing digital marketing, especially after the pandemic. Today I’m going to break down if digital marketing is going to be saturated in 2022.

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Global digital ad spend will reach $380 billion in 2021. Now, it’s going to even go up more in 2022, 2023, and et cetera. While worldwide digital ad spending achieved a modest 2.4% increase in 2020, it’s expected to shoot up 70% in 2021, according to eMarketer. US social media ad spend reached $43 billion in 2020. Now, I know that’s past now, but still, that was a 20% increase from 2019, according to eMarketer.

The answer is, it’s going to be the most saturated environment ever in the history of digital marketing.

First off, if you think about content, there’s roughly 1 billion blogs. There’s over 1.8 billion websites. That means there’s roughly one blog for every seven people. So how do you differentiate yourself with content? Use steps. Use data. Mix in your own story. Talk about your experiences. See, people want a fresh perspective. If you don’t give them a fresh perspective, you’re not going to do well. You’re just going to be the same old stuff that everyone else is saying.

The second way to differentiate yourself, I want you to spend more time updating your content than writing new content. As I mentioned, there’s more content than we need on this web, so if you update your content, you’re going to rank better because Google wants to keep ranking fresh content over stale content.

The third way to differentiate yourself, influencers. And if you think about it, adding an influencer to a brand helps blows things up. Tom Brady. FTX. You see Tom Brady in FTX commercials. You see LeBron James in Tonal commercials. You know, Tonal, the fitness machine where you have machine-based dumbbells or electric weights? That’s the power of influencers. I

The fourth thing that I want you to focus on is adding in the upsells and downsells. Conversion optimization is one of the least sexiest topics out there. I don’t create too many videos about it because no one wants to watch them. Our podcast, Marketing School, that I do with my cohost, every time we have a podcast on conversion rate optimization, one of the lowest-watched videos.

But if you add in the upsells and downsells with the rising cost of marketing, not just ads, but it takes longer to get SEO results, more expensive to do content marketing, if you do upsells and downsells, you can generate more revenue from each conversion, optimizing your lifetime value, which makes things more profitable.

And last, but not least, take an omnichannel approach. Used to be able to build a business from one channel, whether it’s SEO, Google ads, Facebook ads, so a lot of eCommerce sites these days, they just want to rely on Facebook ads. And then boom, Apple makes the iOS privacy change. What happens? The eCommerce companies, whoa, whoa, our ads aren’t doing as well. Yeah, you shouldn’t have been relying on one channel. It doesn’t mean you shouldn’t use Facebook ads or Google ads or SEO, but you need to use them all.

You may not be able to use them all from day one, but eventually you can take the omnichannel approach and go after most of the channels. Some may not perform as well as others, it’s okay. Some may not drive as much volume as others, it’s okay. But if you take the omnichannel approach, you’ll do well in the long run and you won’t have to worry as much for algorithm updates.

00:00 – Introduction
01:18 Tip 1 – DO We Really Need More Content?
02:52 Tip 2 – Updating Your Content
03:52 Tip 3 – Booming Of Influencers ( Using They )
05:34 Tip 4 – Conversion Optimization ( Upsells and Downsells )
06:45 – Omnichannel Approach

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33 comments

Abhineet Kumar 26/02/2022 - 7:40 Chiều

How many job will be create in digital marketing 2022. someone Please tell .

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Diogo Oliveira 26/02/2022 - 7:40 Chiều

Hello Neil, really nice video! I enjoy it a lot. I have a question about this field. I have a bachelor in Cinema Studies, because i love to produce and edit video content. Recently, i discovered the world of marketing and i finished the free digital marketing course from google. My interest in marketing got bigger. Is my bachelor usefull in marketing (i´m thinking of doing an master´s in marketing and maybe a post-graduate in digital marketing) ? A lot of companies ask for a bachelor (minimum) in marketing or communication, and cinema is a form of communication (video and writting). Should i do a bachelor in marketing? And do you think, i´m to old for marketing (i´m 30 years old)?

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Giselle Gibbs 26/02/2022 - 7:40 Chiều

Great Neil, differentiation is everything. I dont like to use influencers for my business I prefer colabs with other profesionals, I think colabs are a real thing as well

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BNooreen HK 26/02/2022 - 7:40 Chiều

Great content. Thank you! Have a question though. I would like to know which one of these you recommend to choose Business & digital marketing OR social media& web marketing?

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Silas David 26/02/2022 - 7:40 Chiều

I love your contents but I have a problem I found out that I'm interested in so many careers, I want to be a graphic designer, web designer, digital marketer etc. What should I do?

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L. Rocha 26/02/2022 - 7:40 Chiều

This is mostly about content and SEO. Super oversaturated.
SEM and PPC are wide open right now though, my company's been trying to hire for months.

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Rugoshath IM Professionals 26/02/2022 - 7:40 Chiều

Appreciate this video, we would like more

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Bằng Nguyễn 26/02/2022 - 7:40 Chiều

Oh, This is Chanel near 1000K sub.

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john wallace 26/02/2022 - 7:40 Chiều

I’m new to this can anyone tell me if doing this as a side gig like doing digital marketing for smaller businesses from home is possible?

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nafiu akinloye 26/02/2022 - 7:40 Chiều

Hi, Neil Patel. Do you think the niche of selling softwares will be profitable this year, 2022?

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Ozekhome Godsfavour 26/02/2022 - 7:40 Chiều

Amazing and timing Neil. Thanks

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asmae moummou 26/02/2022 - 7:40 Chiều

i am starting a blog in Arabic in a specific niche ; I won't probably get that much traffic right away but I am positive for the next 5 years. what do you think neil?

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Kyle Roberts 26/02/2022 - 7:40 Chiều

Well it isn't Digital Marketing anymore really is it. It's just Marketing. Has our industry ever been saturated? Yes. Do people still have lucrative careers? Yes. The world always makes room for good people.

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Muhammad Ammar Shahid 26/02/2022 - 7:40 Chiều

This is my personal concern that Neil has today talked about. I've been thinking of starting my own little business but was very anxious about the rising ad costs and saturating market. Still, I would love to listen from others, what do they think about starting a business in year 2022.

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Vernon Tolentino 26/02/2022 - 7:40 Chiều

Hi Neil, can you elaborate more on upsell and downsell part? Thanks

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Dávid Beňo 26/02/2022 - 7:40 Chiều

Merry Xmas and a happy New Year, Neil. Thanks for your educational videos.

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só vidio bom novidades 26/02/2022 - 7:40 Chiều

muito obrigado thank you so much

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Sandor Varga. 26/02/2022 - 7:40 Chiều

You.crezy.men.fac.you.no.gonit

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BlackHairandSkinCare 26/02/2022 - 7:40 Chiều

I’m the Influencer and the brand. Any advice for digital marketing? I hired this company called the Snow Agency and in my honest opinion they don’t know what there doing…

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Rock Rags 26/02/2022 - 7:40 Chiều

Thank you Neil, amazing content.
Nowadays data science, machine learning market also boom day by day.
Regarding data analytics & data science will benefits on digital marketing?
Give me some suggestions…

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Hamiid Nouasria 26/02/2022 - 7:40 Chiều

Bro please buy a good microphone. I'm having a marathon watching your videos & taking notes and learning and hitting likes and all that and I really appreciate you putting this out here for free. But please buy a good microphone.

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marc povell 26/02/2022 - 7:40 Chiều

High Neil, I have been following your hints & tips all in theory, but with all this vast learning.
I am desperate to yet see a site, that with your know-how and skills that you can teach us whist still living up to your level of guidance…
That would be the beginners course of the year, please can you do this for us mere basic learners, [ Yep this is a challange 🙂 ]

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Biplob Dev 26/02/2022 - 7:40 Chiều

Traditional Marketing was once a king and still, it is. But people rushed to Digital Marketing because it was something new for everyone who haven't tried anything online. But now it's too much content so there will come a time when People will rush to Traditional Marketing once again and prefer to work with vendors from their region. A face-to-face meeting will have more value because today it is very easy to find 100 people from your region on the internet who provide the same service. But out of 100 people, only 1 will be fortunate to close the deal.

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Sandor Varga. 26/02/2022 - 7:40 Chiều

+30%

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Manoj Agadi 26/02/2022 - 7:40 Chiều

Wonderful Information About Digital Marketing Sir.

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HugliBugli 26/02/2022 - 7:40 Chiều

Hey neil, i am a zero knowledge person about Digital marketing, will you please tell me from where i can start my learning journey to be the best digital marketer

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Ankit Vadhiya 26/02/2022 - 7:40 Chiều

As always great content. I am trying to focus on regional language like Gujarati for my blog.
Can regional language is future specially in India ?

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David McCommons 26/02/2022 - 7:40 Chiều

Do you think micro influencers are going to be utilized more in 2022 than medium sized and big influencers?

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Adam Puth 26/02/2022 - 7:40 Chiều

Is solo ads and JV marketing the same thing?

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Kevin Downey 26/02/2022 - 7:40 Chiều

Already is.

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Debranjan Hazra 26/02/2022 - 7:40 Chiều

Hello sir, actually I have one question, I'm just starting learning digital marketing but one confusion is there which is should I start learning organic first like SEO or should I start learning from inorganic like advertisement what would you suggest me?

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Pakka Digital 26/02/2022 - 7:40 Chiều

What about blogging in local language with creative perspective?? does it work for if we write the content of already existing topics??

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BoopReview 26/02/2022 - 7:40 Chiều

Neil: "…that's 7 with a B"

My notes: "Beven"

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